The decision to air former President Trump’s Florida rally led to another big ratings win for Newsmax.
Per Newsmax “Last Saturday night, Newsmax estimates, more than 3 million U.S. viewers tuned in on traditional cable and through streaming OTT to watch former President Trump’s “Save America” rally live from Sarasota, Florida.”
“Nielsen reported that Newsmax drew a total audience coverage rating of .86, compared to Fox News .70, CNN’s .33 and MSNBC’s miniscule .16,” the report continues.
“Newsmax also beat all three competitors in the coverage rating for the key demo of viewers ages 35-64, drawing a .75 to Fox’s runner-up number of .53.
Nielsen’s Coverage Rating, which shows key audience metrics based on proportional penetration of cable homes, puts Newsmax on an “apples to apples” basis with other networks like Fox and CNN, which have broader distribution,” the report adds.
